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Written by Breathemag
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Thursday, 23 July 2009 23:52 |
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Teva is proud to announce that their Spring 2010 product introductions, the Itunda and the Tirra, have been selected to receive a Gold award at the OutDoor INDUSTRY AWARD competition, which was hosted by Messe Friedrichshafen during the OutDoor Show 2009 (July 16 to 19) for the fourth time.
The international jury of experts chose nine entries to receive a GOLD award for particularly outstanding achievements in design and innovation. All in all, there were 242 entries from 18 countries (previous year: 280 entries from 25 countries) in the competition created and organized by iF International Forum Design.
Stefan Reisinger, project manager at the OutDoor Show and a member of the Messe Friedrichshafen Management Board commented: “The OutDoor INDUSTRY AWARD has established a solid reputation in the industry. The worldwide market leaders and many new big names were at the show and displayed their products alongside those of the competition, with a special focus on radical new developments as well as pioneering innovations. This proves to be a perfect fit into the concept of a tradeshow featuring innovations and premiers like the OutDoor Show.”
Available in unique designs for both men and women, the Itunda redefines what a sport sandal has to offer. Equipped with a full heel Shoc Pad™ and seamless EVA topsole for added comfort, toe protection to keep the rocks from damaging your toes while pushing it to the extreme and Teva’s proprietary Spider Rubber™ outsole to keep you planted on the ground…upright. The Itunda is the new breed of sport sandal ready for the trails, the water or any adventures in between.
Understanding the need for versatility and comfort, Teva developed the woman’s Tirra to adjust easily from baggage claim to treks and happy hours beyond. Three points of adjustment, Spider Rubber™ outsole for secure traction and a woman’s specific fit; should you be looking for the more traditional Teva architecture with colorful expression, the Tirra is built for the adventure travels ahead.
“The Tirra and Itunda represent the new face of Teva. We’re honored to have these two new spring ’10 styles recognized for their design excellence by the Outdoor Industry. It confirms that the investments we’ve made over the past two years, to assemble a world class product team, have begun to pay off.” – Pete Worley, Teva Brand President.
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Last Updated on Thursday, 13 August 2009 23:35 |
