In a move to streamline operations of their experiential and immersive running expeditions, the creators of The Coastal Challenge (TCC) today announced a new name and sponsorship platform for 2010. The now-titled TCC Adventures provides a unique community-driven platform for more targeted sponsorship opportunities throughout its array of international off-road running races.

With some of the most breathtaking, remote and challenging running routes in the world, 

TCC Adventures presents potential sponsors a chance to connect with runners, trekkers and expeditioners in a unique and direct way.

“With a focus on exploring new worlds while helping them, we quickly recognized the uniqueness of our sponsorship platform,” said Race Director and Event Founder Tim Holmstrom. “The new identity offers endless potential for sponsors to reach its target audience on a global scale, not to mention in the thick of things where and when it matters.”

Providing more than a foot race, TCC Adventures has implemented successful community service projects into several races as a way to give back to the communities that partner with each event.

“We strive for cultural interaction by going deeper into the heart of a country and by offering glimpses of a more traditional way of life,” said Holmstrom. “In essence, we step back in time and bring our competitors along with us.”

In Costa Rica, TCC Adventures contributed by way of donations to the Red Cross, the Nature Conservancy and dance troupes that are preserving local cultural dances. In Panama, TCC Adventures contributed with economic contributions to the local villages they visited, in an effort to help preserve the native cultural performances as well offering competitors an opportunity of running a stage with members of an indigenous tribe from the village at Salt Creek.

Expanding its efforts, TCC Adventures is taking a more hands on and meaningful approach for its TCC Boliva – Inca Run to be held in September 2010. TCC Adventures staff and competitors will have a chance to donate their time to work alongside local craftsmen by assisting with building repairs and renovations in a town or village near the host town of Copacabana.

 “Sure, we could go through a charity organization to do good things, but we feel partnering directly with the communities we’re in will be more effective and meaningful to competitors while having a longer-lasting positive impact on the community” said Holmstrom.

With five uniquely authentic races set within the backdrop of an adventure in 2010, TCC Adventure’s lineup of events are like a stepping stone program, from less strenuous runs to extremely strenuous runs, distances and terrain. From the wild and exotic Costa Rican mountainous regions and rugged coastline to running alongside indigenous runners of Bolivia, TCC Adventures features one of the most challenging race lineups for 2010.

XX minus Y: Surf & Run – January 19-23, 2010

The Coastal Challenge (Route of Fire) – January 31 – February 6, 2010

TCC Panama / Island Run – April 15-18, 2010

TCC Bolivia / Inca Run – September 8-15, 2010

TCC Adventures inspires authentic adventure and discovery at some of the most breathtaking, remote and challenging running routes in the world. The company’s goal is purpose-driven travel and each adventure is much more than a foot race. 

The company’s approach is to strive for cultural interaction by going deeper into the heart of a country and offering glimpses of a more traditional way of life. In essence, stepping back in time and bringing competitors along. With a compelling concept in hand, the company plans, promotes and executes a variety of race formats for runners, ultra runners and endurance athletes of all different levels and abilities. 

Each year TCC Adventure’s flagship event in Costa Rica typically attracts runners and often their friends or family members from a variety of countries all over the world. The company now hosts races in three countries, including Costa Rica, Panama and Bolivia. These races include: The Coastal Challenge: Route of Fire, The Coastal Challenge: Rainforest Run, TCC Panama: Island Run, TCC Bolivia: Inca Run, The Coastal Experiences, xx-y Surf and Run Adventure.

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